Key Takeaways
- Strive is launching a public Bitcoin treasury company to accelerate corporate BTC adoption using institutional finance strategies.
- Strategy debuted the Bitcoin Hub, a dedicated physical space for Bitcoin startups and builders.
- The flagship event highlighted bold plans for new BTC valuation models and capital strategies.
Day 2 of Strategy’s Bitcoin for Corporations event brought fresh momentum to Bitcoin’s (BTC) institutional narrative, with new announcements aimed squarely at expanding adoption in boardrooms and balance sheets.
The event brought announcements from Strive Asset Management and Strategy, highlighting new approaches to capital allocation, infrastructure building, and Bitcoin-native financial modeling.
From tax-efficient BTC-for-equity swaps to a dedicated Bitcoin startup hub in Virginia, the message was direct: institutions need better tools to integrate Bitcoin, and they’re building them now.
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Strive Will Launch A Public Bitcoin Treasury Company
Strive Asset Management revealed plans to launch a public Bitcoin treasury company, using institutional finance tools to make BTC a viable corporate asset.
Drawing on his experience managing $70 billion at CalPERS, CEO and CIO Matt Cole said Strive’s approach aims to unlock long-term shareholder value while steadily accumulating Bitcoin.
One highlight was the tax-free BTC-for-equity swap, which would allow investors to exchange Bitcoin for shares without triggering capital gains tax.
Strive also plans to merge with undervalued, cash-rich public companies, using that capital to acquire BTC at a discount, turning distressed equity into a BTC accumulation strategy.
To expand exposure while managing risk, Strive will lean on hedged leverage, structured securities, and options, leveraging institutional-grade financial tactics.
The company announced on stage that it is going public via a reverse merger with Asset Entities, giving it faster access to capital and a platform for broader Bitcoin education and brand visibility.
A pro-Bitcoin board featuring Jeff Walton, Ben Workman, and Roy from OIC has been assembled to support these efforts and drive fast, BTC-aligned decisions.
With less than 1% of public companies holding Bitcoin, Strive is betting on that number rising quickly.
Strategy’s New Bitcoin Hub
Meanwhile, Strategy is doubling down on infrastructure with the launch of the Bitcoin Hub—a dedicated space for Bitcoin entrepreneurs, developers, and startups based at the company’s Tysons, Virginia headquarters.
Ed Juline, Director of Bitcoin Advocacy at Strategy, unveiled the space during his Day 2 address.
The Hub features professional office space, event venues, and community resources. Current residents include a Bitcoin-focused PR agency, sustainable mining projects, and teams developing Bitcoin-backed stablecoins.
Strategy plans to house up to 30 residents by year-end, with applications reopening in late July.
The initiative supports the broader Bitcoin community through monthly events like DC BitDevs, internal Bitcoin education for Strategy employees, and curated discussions with thought leaders.
New Financial Standard for Bitcoin
In a closing presentation, Strategy CEO Phong Le argued for a major rethink of how companies measure success and make financial decisions when Bitcoin is part of the balance sheet.
“Just as individuals assess purchases like a house or a Lamborghini by comparing long-term value, companies should use similar models to evaluate their Bitcoin holdings and funding options,” Le said.
He introduced alternative metrics like BTC dollar income, BTC value, and BTC torque—designed to replace outdated models when evaluating equity issuance, bond sales, or capital allocation.
Le illustrated how a company issuing $100 million in equity at a 2x MNAV might generate $50 million in dilution—but also $50 million in BTC gain, showcasing the trade-off between fiat dilution and Bitcoin appreciation.
He also compared equity vs. bond issuance, pointing out that convertible bonds create less dilution—and even better, STRFs (perpetual preferred bonds) offer even more BTC upside with minimal equity dilution.
On the debt side, Le proposed integrating BTC into credit rating models, noting that companies should consider the risk of becoming undercollateralized over time due to BTC volatility and price movement.
“Traditional bond analysis misses the point when Bitcoin’s involved. We need models that reflect the asset’s long-term nature,” he said.
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