- Distinctive Assets, a marketing company, offers select Oscar nominees a gift bag each year.
- This year’s luxurious swag bag, worth over $216,000, includes a trip to the Maldives.
- The Oscars will air live on ABC on Sunday, March 2, at 7 p.m. ET.
Entertainment marketing company Distinctive Assets offers luxurious swag bags to Oscar nominees in the acting and directing categories each year.
While Distinctive Assets is not affiliated with the Oscars, the company’s “Everyone Wins” gift bags full of vacations, cosmetics, and other prizes from over 60 brands will be available to nominees such as Adrien Brody, Sebastian Stan, Cynthia Erivo, Demi Moore, Kieran Culkin, and Zoe Saldaña ahead of the 97th Academy Awards.
The gift collection includes several trips, the most expensive of which is a four-night stay in a villa in the Maldives worth over $23,000 courtesy of Joali. There’s also a five-night luxury wellness retreat in Sri Lanka from Santani worth $8,500 and a 3d Virtual Wellness Retreat valued at $3,500.
In addition to items like $25,000 body-contouring treatments and Miage’s full line of skincare products, this year’s swag bags also include resources for victims of the Los Angeles wildfires.
Distinctive Assets
The most valuable item in the entire collection is $50,000 worth of home renovation project management from Maison Construction, which Distinctive Assets said is transferrable to those affected by wildfires.
Bright Harbor is also providing nominees with $3,500 in disaster recovery services and awarding them each 10 more vouchers to share with those in need.
“While our gifts may be famous for being fun and fabulous, they also serve as a means to elevate small businesses, minority-owned brands, female entrepreneurs, and companies that give back,” Lash Fary, founder of Distinctive Assets, said in a statement. “This year, on the heels of the historically tragic LA fires, we have found even more ways that our celebrity swag can do good in our community.”
The brands pay for their items to be included in the prize packages, though celebrities rarely redeem every single item since the IRS considers gift bags taxable income.
The 97th Academy Awards will air live on ABC on Sunday, March 4, at 7 p.m. ET from the Dolby Theatre in Los Angeles.
